The option has been constantly used by thousands of webmasters from all over the world who look for fast ways of building links for their sites. When you write a new article and then submit it to tens of highly visited directories, naturally the contents will be holding your author links as well, help generating quick bunches of links for your site and at the same time encouraging many readers of the content to visit your homepage. The technique still is working and used by many people.
Of course some webmasters argue that compared with the past, article submission has lost some values because today the duplicate contents filters of Google will be visiting the pages which contain the articles and since most of them would be very much similar to each other, so the links coming from them might not seem to be that strong, compared with a few years ago. From traffic building aspect, article marketing still seems to be doing nice, sending visitors to the sites.
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