Difference between Email marketing and Newsletter marketing
Hello Friends,
When most people see the term "email marketing", they think of opt-in email promotions. You know, where you buy a product and click on the "send me periodic mailings with news of related products and services from Brownlow's Online Emporium".
Then once a month you get a short email extolling the virtues of the new Brownlow XF7, and inviting you to "sign-up for a free trial". There are whole books on email marketing which only deal with this idea of promotional emails.
That's fine, of course, and this kind of email marketing has established itself as an effective direct marketing technique. The problem is when you apply this perception of email marketing to the other ways in which you might communicate with customers via email.
Thanks
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