In June 2010 a social media boost camp was arranged in Durham, North California in which speakers gave strategic and tactical ideas about video, analytics, crisis communications, community-building, and more. Here are some of the highlights:
More than one ways of listening
People think there is only than one way to listen online but actually there are more ways and these ways are Search, Alert, Monitor, Measure, and Mine.
Quickly respond to customer problems
If you quickly respond to the customer queries and problems, they will feel a sense of reliability.
Avoid black hat SEO
The stress was on ethical
SEO process and avoiding spamming.
No location based marketing without planning
Location based marketing can only be done if the company has the right plan, without strategic planning it can’t be done.
Video marketing
Businesses must focus on video marketing along with content. The right videos on YouTube helps search engine rankings of a site.
Interact more
Social media sites help you to communicate with like minded communities; you must use it as a marketing tool. A
social media marketing firm should take care of the interaction part.
Newcomers
If you are new to social media, you must create a strong profile without any fake information. You must use your content wisely e.g. effectively blog commenting, etc.