Pay as much attention as you would when writing an ad

[scarbenta]

It's curious - people will often pay experts, test headlines and body text and generally invest a huge amount of attention in their PPC advertising. But when it comes to their organic listings on the same page of search results, they scribble down the title and description as if they were of no importance. Never forget just how important they actually are...

[HENARRY JAYA]

It sounds like you agreed to work for a nut. Nuts are everywhere, there are homeschooling nuts and nuts who send their kids to school. The idea that the US supreme court would hear a case of simple contract law brought by a paralegal is laughable. You can sue anyone in this country, but it doesn't mean anything until you've won the case AND the courts have agreed to hear the case. This would bring a big laugh from the judges at the state and federal level. Judge Judy would be happy to hear her case in the supreme court of TV justice.

[Lwilliams]

HENARRY JAYA - none of your posts make any sense or are on topic with what's being talked about. Are you A.D.D. or are you padding your post count?


Most people will have little understanding of how search engines and rankings work and as professionals we shouldn't expect them to. I hear people time and time again asking "why don't I rank for 'insert brand name here' that I sell?" - well because 20000 other people including big box shops and including the brand name itself also are competing to rank for those terms.... and they fail to understand that for example Sony.com might be more important than their little shop when someone types in "sony dvd players"

Even more fun are the shops who ask why they don't rank for their own brand name or name of their shop. We take it for granted but it's a stretch to put 2 and 2 together that when you're on the web you're competing with EVERYBODY and say your brand is "discovery" something.... good luck beating out Discovery channel, Nasa (space shuttle discovery), and any popular news sites discussing either of those topics.

Consult professionals to help give you the bigger picture!