Hello friends
Buy into the idea that submitting your website to Google means success on the web and you’re spared the challenge of any learning curve. While Yellow Pages advertising is certainly a legitimate and aboveboard marketing option, signing up with a spurious
SEO company and being duped by their silly to-do list represents lost time, lost income and lost learning opportunities for the small business owner.As David points out, the trouble with legitimate
SEO is that it can be a somewhat nuanced process, takes time and has no simple guarantees. The fishy
SEO has a script he is reading over the phone to the prospective client – a script that pares
SEO down to 4 or 5 ’simple’, ‘guaranteed’ steps. Generally, by the time the client realizes that these steps brought no results for them, the sale has long been made and the
SEO is either long gone or has some second surefire pitch to make in order to squeeze further money out of the business owner. It’s a nasty but successful business plan.
Thanks for all friends