How to Write pay per click Ads that convert.

[husla3x]

How to Write converting pay per click Ads?
1. Write Ads
1) General Rules
a. Include main keywords in Ads especially in Headline as they will be in bold
b. Make full use of each word in Ads: remove “of”, “it”, “a”, replace “and” with “&”
c. If people are not familiar with your products, then it’s better to explain clearly what it is and what benefits customers can get out of it.
d. The most successful variations are the ones in which as much information about the product as possible is provided in the ads.
e. Start the copy with a powerful active verb
f. Make your Ads humorous, e.g. (for a Rust Remover)
Rust Sucks – We wish rust was a real person – so we could do him bodily harm Don’t Buy Our Rust Remover – Buy all other rust removers first – Once they fail you, use ours.
2) Headline
a. Display your main keywords or phrases.
b. Auto-filter is very effective, i.e., if you write your headline as {KeyWord:PH Meter},
Google will display the search word or phrase if it can as your headline (and fall back on “PH Meter” if it can’t). There are some variations of auto-filter.
c. {keyword:} the search query will apear with no capital letters.
{Keyword:} The first letter of your headline will be a capital.
{KeyWord:} The First Letter Of Each Word Will Be A Capital.

[URL="http://googlesitehelp.com/write-articles.htm[/URL]

[weblover50]

thanks for the post.. quite usefull

[aussieroo1]

Pay per click ads are most effective when they are compelling and written well. The headlines will make or break a sale so you have to write it well for your campaign to work.

[zj1986]

thanks for sharing this kind of stuff… great

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[amywilson]

These tips are definitely the base of getting income from adwords.But i feel proper keyword research is also important in adwords as it clears the picture about the market trends. Use of generic words is also a method to increase income.