When a website is designed it is important that beside the look it should also take into account the search engine optimization process form the beginning. If the marketing aspect of a website is considered while designing a website then it becomes extremely easy to advertise the site. Otherwise changes at a later stage may distort the design elements some what because marketing is an aspect that you simply cannot ignore.
There are various small things that you should keep in mind in order to give an impetus to your search rankings. For example, use a lot of white space on the design. You have the whole screen does not mean that you will have to cramp it with images and information. The outline of the page should be clean including the name and logo of the site. If you have ads place it on the side, most probably on the right side or between texts. The idea is not to irritate the readers with too many ads. Texts should be kept on white background and colored backgrounds should be avoided which hinders readability. Most designers feel that in order to draw the attention of the surfer you need to add lot of flash programs and animations. Scrolling images and texts should be limited so as not to disturb reading. If you have to use audio or flash make sure that your audience choose it. Also remember that search engines like Google does not catch animations well. The best bet would be to use keyword rich text.
Always keep in mind to make a ‘about us’ link. It increases the authenticity of the website and the company. Always have a contact details on the website. Though most people do not read terms and conditions or privacy policies it s important to have them in your site. It shoes that the company is over board and follows laws. Keep prominent links and sub links on the page for better navigation. Always have an option of going back to the home page from any position and page of the website. Otherwise a viewer feels confused. The navigational scheme should be constant. Try to add ‘bread crumb’ links on each page.
Having a well linked site map is vital. It not only helps confused surfers but also helps in the
SEO process. Make sure that your page loads fast. It has been seen that if your page does not lose within 8 seconds then you lose as much as one third of your visitors. The content should be readable and broken into paragraphs. It should be rich with key words.
FindMyCompany.com is a unique website marketing company that looks after the complete marketing objective of the company. They provide website design and
SEO services, link building, advertising and great content. It is based in Austin, Texas and is a complete web services provider for your company.
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