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# Build Community: Business blogs provide your small business with a chance to share your expertise and knowledge with a larger audience. An opportunity to connect with a wider audience and build a community is a strong benefit for consultants and knowledge workers.
# Easy Web Publishing Solution: Blog software is easy to use. Simply write your thoughts, link to resources, and publish to your blog, all at the push of a few buttons. Blog software companies such as TypePad or Blogger.com offer easy blogging tools to get started. Updating the weblog is a faster process than contacting a web designer with changes or doing the coding and uploading yourself.
# Higher Search Engine Rankings: Search engine marketing is hot. The search market has become the Holy Grail of Internet advertising and continues to grow faster than our expectations. We believe search is actually gaining some market share from other types of online marketing.
The cost of generating traffic from search engine marketing is much lower than traditional media. Search engine marketing has the lowest cost-per-lead and the highest return on investment. U.S. Bancorp Piper Jaffray, estimated that the cost per lead was $0.29 for search, $0.50 for e-mail, $1.18 for the yellow pages, $2.00 for banner ads, and $9.94 for direct mail.
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