Articles written to attract visitors to your website are slightly different than those written for a general audience.
SEO articles will usually be informative and instructional, or compare various products and services, while articles not written with keywords in mind might be inspirational or present a variety of opinions.
SEO articles might also contain lists of product features, the benefits of working with your company, or the definitions of industry-specific terms.
Discovering good keywords is one of the most important parts of
SEO. A keyword is what a user types into a search engine; keyword tools allow a website owner to discover what terms people are most likely to search for. Keyword
SEO tools can show how many users search for a particular keyword each day or month, how much competition there is for that keyword, and what advertisers are willing to pay to appear in the search results. Many of the best keyword tools are offered by search engines for free, although there are paid options available.