Good and useful content is what will help convert the prospect, but keep in mind that it is also crucial that the prospect gets to 'see' your content too. This is where
SEO skills come in hand. Keywords must be identified and USEFUL content be created around these KW in order to achieve a high SEPR. If you are not on the first 10 page, it is unlikely that the prospect will see you and even less unlikely that you will convert. So
SEO and valuable content creation must go hand in hand.