External aspects are all those things that happen outside of the web site, for example, links from other sites, position in DMOZ, links from social web sites, etc.
Internal aspects are all those aspects where the webmasters can put their hands on the web site, for example: Meta titles, meta descriptions, meta keywords, content of the body, titles, photos, internal structure of the web site, images, alt, etc.
A page designed with Yahoo in mind must have a good meta title and a simple meta description and it should also be related with the keywords and the page content. Yahoo frequently uses this to rank pages but, keep also in mind aspects like proximity and density of keywords.
|